June 24th, 2026
We've shipped two major improvements to help you find and connect with property owners faster.
🔍 All-New Opportunity Search
The opportunity search just got a major upgrade with a brand new List Search mode alongside the existing map view.
Switch between Map and List views with a single click — use the map when you want to explore geographically, or flip to the list when you want to filter and browse methodically.
Powerful new filters in List Search:
Region & State— Narrow down by region (Northeast, Midwest, South, West) or pick specific states
Google Review Score— Find properties within a review score range (e.g., only 3.5–4.5 star businesses)
Google Review Count— Filter by how many reviews a business has
No Website— Surface businesses that don't have a website yet
Unclaimed Only— Find Google listings the owner hasn't claimed
Big-player filtering — Major self-storage brands (Public Storage, Extra Space Storage, CubeSmart, U-Haul, and 30+ others) are now automatically excluded from your search results, so you see the independent owners that matter. You can toggle them back in anytime.
👨💻 Smarter Skip Tracing with Skip Sherpa
We've added Skip Sherpa as a new data provider, giving you more coverage when skip tracing property owners.
Better contact categorization — Contacts are now labeled by their role:
Owner— The property owner
Registered Agent— The business's registered agent
Associated Person— Other people connected to the property
Contact age — When available, you'll now see the contact's age alongside their other details, helping you qualify leads more effectively.
Clearer feedback — When a skip trace completes but finds no contacts, you'll see a helpful message instead of an empty panel.
February 12th, 2026
We are experiencing database issues affecting the search tab. Normal service is expected to resume by week's end.
September 18th, 2025
We’ve improved how we run GoFish, and we’re passing those savings directly to you!!!
Starting today, all subscription prices are reduced:
✨ Starter: was $79 → now $24
✨ Plus: was $199 → now $49
✨ Pro: was $299 → now $99
A quick note about trials:
New users now get a 14-day trial.
If you signed up with a 30-day trial, you’ll still keep your full 30 days.
When your trial ends, your subscription will continue at the new, lower price.
Thank you for trusting GoFish to help you discover and manage self-storage investment opportunities nationwide!
July 9th, 2025
Improvements
Deal Search Map
Add Instructions to help users understand how to search
Auto-add the search circle after a location is entered
Allow the search circle to be moved and the radius updated before searching
Fixes
The onboarding screen is not accessible after new users confirm their email
July 4th, 2025
New
Improved
We're thrilled to announce a significant evolution of our platform, designed to empower your business with even better lead generation and data quality. We've officially changed our name from Boring Business Leads to GoFish!
This new name reflects our commitment to helping you snag your next off-market deal. Don't worry, all your existing support emails and the website URL for boringbusinessleads.com will continue to work seamlessly, redirecting you to our new home at gofishleads.com.
Enhanced Data Quality and Speed with a New Skip Trace Provider
We've upgraded our skip trace service provider to deliver faster processing and superior data quality. This enhancement primarily benefits your auto-skiptraced opportunities – the leads that are automatically skip traced as you bring them in from the “Search” page. Moving forward, all leads will be auto-skiptraced in this efficient manner, streamlining your lead qualification process.
We're still refining a few minor bug fixes for the on-demand skip trace leads (where you manually select the skip trace button), but rest assured, we're working diligently to ensure a flawless experience across the board.
Updates To Our Tiers!
We've updated our pricing tiers to provide even more value and opportunities to help you scale your lead generation efforts. Take a look at our new plans:
Starter: $99 → $79 / month Includes:
80 new opportunities per month
Find potential deals using our interactive map
Google Review Ratings: See business reputation and review scores
Deal Flow Funnel: Track deals from outreach to acquisition with status tracking, contact management, and follow-ups
Team Collaboration: Invite unlimited members to work the deal funnel together
Plus: $199 / month Everything in Starter, plus:
160 opportunities per month
Automated Skip-tracing: Get contact info for individual owners
Pro: $999 → $299 / month Everything in previous tiers, plus:
320 opportunities per month
We believe these new tiers offer even greater flexibility and power to match your specific business needs.
New: Share Your Feedback with Us!
We're always looking for ways to improve GoFish, and your input is invaluable! You'll now find a new feedback feature in the bottom right-hand corner of the page. Use it to easily suggest new features or report any issues you encounter.
Updated FAQ Section
To help you navigate these exciting changes and get the most out of GoFish, we've thoroughly updated our FAQ section. You'll find comprehensive answers to common questions and detailed information about all the new features.
We're confident that these updates will significantly enhance your experience and help you achieve even greater success with your lead generation efforts. Thank you for your continued support!